Go Vertical ICM is pleased to announce Pump For Joy, Inc. as the winner of our Femtech Program, selected from a strong cohort of founders innovating across women’s health and wellbeing.
Led by Erin Devine Martin & Vanessa Parker, Pump For Joy impressed the selection committee with its clear problem definition, strong user focus, and potential to scale as a meaningful solution in the femtech space.
Please extract their photos from their linkedin and add them next to each title
https://www.linkedin.com/in/erindevinemartin/
https://www.linkedin.com/in/parkervanessa/
“Femtech founders are solving real, often overlooked problems in women’s lives. Pump For Joy stood out for the clarity of its vision and the way it translates everyday challenges into a thoughtful, buildable product concept,” said Michael Khoury, CEO of Go Vertical ICM. “We are excited to support Erin in sharpening the roadmap from idea to market-ready solution.”
You can learn more about Pump For Joy at: www.pumpforjoy.com
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Support Pump for Joy fundraising here: https://wefunder.com/pumpforjoy
Celebrating Our Five Runner-Ups
Alongside the winner, we are recognising five outstanding runner-ups whose projects highlight the breadth and depth of innovation happening in femtech today:
Jenny Lynn Walding – milkmade Innovations, Inc.
- Website: milkmade.me
- Jenny is building a femtech solution under the milkmade brand, focused on improving the experience and outcomes for women and families.
Lisa McCarthy – Affirmations Mirror
- Website: affirmationsmirror.com
- Lisa’s project explores how reflective tools and daily rituals can support women’s mental health, self-esteem, and emotional resilience.
Asiyah Awais – Quantiflow
- Website: quantiflow.ai
- Asiyah is working at the intersection of data, health, and user experience, bringing a quantified perspective to how women understand and manage their wellbeing.
Denise Fox – VXN X VWEAR Leakproof Period Legging
- Website: bestperiodofmylife.com
- Denise is reimagining apparel for menstrual care and confidence through functional, leakproof period wear.
Maryana Stefuryn – ElephAi / Unwind Minds
- Website: unwindminds.com
- Denise is reimagining apparel for menstrual care and confidence through functional, leakproof period wear.
Maryana Stefuryn – ElephAi / Unwind Minds
- Website: unwindminds.com
- Maryana’s work explores how intelligent tools and supportive experiences can help women manage stress, recovery, and everyday mental load.
Each of these founders is tackling a different facet of women’s health—ranging from bodily care to emotional and mental wellbeing—yet they share the same ambition: to build practical, real-world solutions that truly serve women.
Please place their photos in small format next to their project names and theirs
https://www.linkedin.com/in/jennylynnwalding/
https://www.linkedin.com/in/lisamccarthy2/
https://www.linkedin.com/in/asiyah-awais
https://www.linkedin.com/in/desiree-fox-a1a6a017b/
https://www.linkedin.com/in/maryana-stefuryn-innovation-management-technology-creativity-socialnetworking-healthcare/
What the Femtech Program Provides
The Femtech Program was created by Go Vertical ICM to give women’s health founders access to structured, product-focused support, not just inspiration.
Across the program, participating founders receive:
- Strategic feedback on product feasibility and risk
- Guidance on development pathways and manufacturing considerations
- Input on regulatory and compliance implications for their category
- Support on positioning, storytelling, and investor/commercial readiness
The winner, Pump For Joy, will receive a tailored, one-to-one strategic engagement with the Go Vertical ICM team, focused on turning their concept into a clear, investor-ready roadmap. The five runner-ups will be invited to join focused sessions and office hours designed to help them refine their product path and next steps.
Why Femtech Matters to Go Vertical ICM
Women’s health remains structurally underfunded and under-served, despite representing half the population and a major share of health-related spending and decision-making. At Go Vertical ICM, we see femtech as a critical innovation frontier where:
- The problems are real and urgent
- The users are highly engaged
- The impact of better products is measurable and profound
By combining our experience in hardware-first product development, MedTech and consumer innovation, the Femtech Program allows us to support founders who are building devices, wearables, and physical products—often paired with software—that can genuinely improve lives.
What’s Next
The 2026 cohort is only the beginning. Throughout the year, we will be:
- Sharing progress and learnings from Pump For Joy’s journey through our product strategy process
- Highlighting the work of our runner-ups and other femtech innovators in our network
- Opening future Strategic Discovery and Creation Accelerator Program (CAP) pathways to selected femtech projects that are ready to move from concept to execution
If you are building a hardware or hardware-plus-software solution in women’s health and would like to be considered for upcoming cohorts or Strategic Discovery, you can:
- Visit govertical.co
- Or contact us at info@govertical.co
Congratulations again to Erin Devine Martin, Vanessa Parker and Pump For Joy, and to our five remarkable runner-ups: Jenny Lynn Walding, Lisa McCarthy, Asiyah Awais, Denise Fox, and Maryana Stefuryn.
We are proud to support your work and look forward to what you will build next.
