Case Studies

In collaboration with Michael & Hope, Go Vertical ICM accelerates innovation and success
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Case Overview:The Development of FemEase – A Revolutionary Female Catheterization Device Overview

FemEase is an innovative female catheterization device developed by Go Vertical ICM. The goal was to design a solution that makes catheterization safer, more comfortable, and easier for both patients and healthcare providers. Through a series of design iterations, prototyping, and collaboration with medical professionals, FemEase was successfully developed and is now ready for full-scale manufacturing. This case study outlines the challenges faced during the development process and how our team at Go Vertical ICM overcame them to create a revolutionary product.
The Development of EZ PZ A Versatile and Innovative Slow Cooker Divider Liner

Case Overview:The Development of EZ PZ – A Versatile and Innovative Slow Cooker Divider Liner

The EZ PZ is a revolutionary slow cooker divider designed to provide a versatile solution for home cooks. Initially conceived as a simple divider to allow users to cook multiple dishes simultaneously in a single crockpot, the product went through three rounds of prototyping. Through these iterations, it evolved from a basic divider into a highly functional tool that securely fixes divider bags, accommodates 2 to 4 compartments, and meets food safety standards —all while boasting a modern, aesthetically appealing design. This case study outlines the development process and the solutions we implemented to create this innovative kitchen product.
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Case Overview:Messy Baby Onesies with Disposable Pads

Messy Baby represents a significant leap forward in practical baby care, introduced by Go Vertical. This innovative onesie, designed with a disposable pad adhered to the lower back, offers parents a convenient solution to manage messes effectively. This case study explores the manufacturing challenges and triumphs of the Messy Baby onesie, emphasizing Go Vertical's dedication to innovation, quality, and thoughtful design in addressing everyday parenting challenges.
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Case Overview:Bareneck Bib – Reinventing Baby Bibs with Silicone

In an innovative leap forward in baby care products, Go Vertical introduced the Bareneck Bib, a revolutionary silicone bib designed to protect babies' clothes from messes without the discomfort of a neckband. This case study explores the manufacturing journey of the Bareneck Bib, focusing on the challenges overcome to ensure the product's safety and durability, while also ensuring it could not be easily torn or damaged by little hands.
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Case Overview:The Extended Table Cover for Outdoor and Picnic Tables

The Extended Table Cover project was inspired by the need for a more organized and convenient dining experience in outdoor and picnic settings. Recognizing the unique challenges posed by such environments, including variable table sizes and the need for efficient utensil management, the project aimed to introduce an innovative solution tailored for outdoor dining enthusiasts and event planners.
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Case Overview:Sensory Stress Relief Aid

A specialized therapeutic pillow featuring a cover made of multiple types of fabrics, each offering a different tactile sensation. Designed to help individuals under stress by engaging their senses, the variety of textures aims to provide comfort and relaxation through sensory stimulation, promoting a sense of calm and emotional well-being during stressful situations
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Case Overview:Enhancing the Versa Pen with Puzzle Pen Structure Refinements

This case study focuses on the development of the Versa Pen, a multifunctional pen that incorporates a puzzle-solving element for user engagement. The inventor envisioned a pen that not only served as a writing tool but also offered a fun and tactile puzzle to stimulate creativity. 
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Case Overview:The Power Patents : Your success in the US Market

The U.S. patent system has been pivotal in protecting innovations and driving economic growth.
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Case Overview:FemEase — Navigating Clinical Trials and FDA Preparation for a Class II Medical Device

FemEase, developed by Susan, is an innovative Class II medical device designed to revolutionize the female catheterization process by offering a more comfortable, less invasive solution. With support from Go Vertical ICM, Susan is navigating the complex clinical trial process and preparing for FDA submission under the 510(k) pathway.

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Empowering Global Innovation: Our CEO’s Visionary Leadership at Go Vertical ICM

In a recent feature by Entrepreneur Loop, Michael Khoury, CEO and co-founder of Go Vertical ICM, shared his transformative journey from a conventional career to spearheading a global innovation ecosystem. At 35, Khoury made the pivotal decision to leave behind traditional pathways, embarking on an entrepreneurial adventure that led to the creation of Go Vertical ICM and Michael & Hope.
Insights from Our CEO’s Feature in Communication Intelligence

Navigating Criticism: Insights from Michael Khoury on Leadership and Growth

Criticism is a double-edged sword. It can either propel us forward by uncovering valuable insights or hold us back if misinterpreted or poorly delivered. For leaders, inventors, and entrepreneurs, understanding how to navigate criticism is a crucial skill for long-term success.
Go Vertical ICM Partners with DesignRush A New Chapter in Innovation and Excellence

Go Vertical ICM Partners with DesignRush: A New Chapter in Innovation and Excellence

At Go Vertical ICM, we pride ourselves on transforming ideas into market-ready products by offering tailored solutions that span product design, prototyping, and commercialization. As part of our ongoing commitment to innovation and collaboration, we are excited to announce our partnership with DesignRush, a leading directory for the world’s best companies in design, development, and technology.
Insights from Our CEO’s Feature in Communication Intelligence

Revolutionizing Brainstorming: Insights from Our CEO’s Feature in Communication Intelligence

At Go Vertical ICM, innovation is at the heart of everything we do. That’s why we’re thrilled to share that our CEO, Michael, was recently featured in an article by Communication Intelligence that explores a game-changing approach to brainstorming—brainwriting.
Medical devices play a vital role in healthcare, with innovations ranging from basic tools like bandages to complex technologies like pacemakers. For inventors looking to bring a medical device to market, understanding its classification is critical. Device classification not only determines the regulatory pathway but also influences the time, cost, and resources required for market entry.

Understanding the Classifications of Medical Devices: A Guide for Inventors

Medical devices play a vital role in healthcare, with innovations ranging from basic tools like bandages to complex technologies like pacemakers. For inventors looking to bring a medical device to market, understanding its classification is critical.
The Licensing Landscape Opportunities, Challenges, and Strategies for Success

The Licensing Landscape: Opportunities, Challenges, and Strategies for Success

Licensing inventions is a critical pathway for bringing innovative products to market, but it is also fraught with challenges. Despite the promise of royalties and market exposure, only a small percentage of patented inventions are successfully licensed.

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