Go Vertical ICM helps founders and innovation teams turn complex product and device ideas into credible, investor-ready development plans – and then execute them step by step.
From MedTech and Femtech to consumer and industrial products, we specialise in complex, regulated and high-impact innovation.

Exploring the Pathway to Innovation

WHO WE ARE

Go Vertical ICM is a product innovation and development firm dedicated to transforming early-stage concepts into products that are technically feasible, investor-ready and commercially grounded. We combine research, engineering, regulatory and commercialization expertise to support founders through every critical decision.

Programs & Cohorts

All new projects start with the Strategic Discovery Program. From there, we move into the Creation Accelerator Program for execution, and into the Femtech Accelerator Program for women’s health innovations that need deeper domain expertise.

Strategic Discovery Program

A focused front-end engagement that evaluates feasibility, risks, regulatory pathways, timelines and high-level costs. The outcome is an investor-ready development roadmap you can use for internal decisions, funding discussions and partner conversations.

Creation Accelerator Program

A structured execution program that turns your Strategic Discovery roadmap into reality. We coordinate design, engineering, prototyping, testing and preparation for manufacturing with clear phases and predictable communication.

Femtech Accelerator Program

A dedicated track for women’s health and Femtech products. We combine Go Vertical ICM’s product development capability with Femtech-specific clinical, regulatory and market insight to de-risk and accelerate your pathway to adoption.
Not sure which program is right for you?

HOW WE WORK

How We Make Your Product Investor-Ready
Every engagement follows a clear, structured pathway – from strategic clarity to execution.

Step 1 – Discover

Strategic Discovery Program

We assess technical and regulatory feasibility, map risks, estimate timelines and cost ranges, and deliver an investor-ready development roadmap for your product or device.

Step 2 – Build & Validate

Creation Accelerator Program (CAP)

We translate your roadmap into detailed design, engineering, prototyping and validation, managing complexity while keeping progress structured and transparent.

Step 3 – Scale for Manufacturing

Manufacturing Accelerator Program

A dedicated program to help you prepare for manufacturing at scale. We focus on design for manufacturability, supplier readiness and production planning, so your product can move smoothly from validated prototype to reliable, repeatable production.
Industrial Product Developers

Who We Help

At Go Vertical ICM, we specialize in working with:
Whether you’re navigating FDA regulations or choosing the right manufacturer, our expert team is here to make your path simpler.

How It Works

01

Submit Your Idea

Sketches, patents, or just your thoughts—it all starts with your idea.

02

Develop & Prototype

we validate, prototype, and build a product roadmap tailored for you.

03

Launch with Confidence

with regulatory guidance and go-to-market support, we set you up to thrive.

Success Stories

Customer Review
My experience with Go Vertical has been nothing short of exceptional. The team's speed, interactive approach, and visionary mindset have made a significant impact on my journey. Their expertise in navigating the complexities of product development has not only simplified the process but also inspired and motivated me to pursue my goals with confidence. I firmly believe that Go Vertical is an invaluable partner for startups looking to develop a go-to-market strategy. Their commitment to innovation and customer support is truly commendable.

Paulien Ruiter

Joe Schaufele
My name is Joe Schaufele, inventor of Hitch Hikers. I began work on Hitch Hikers in 2018 and reached out to several companies for support, eventually partnering with Invent Help. This collaboration led to securing a US Patent and obtaining market analysis reports. However, the partnership did not continue further. In 2023, I resumed efforts to develop Hitch Hikers by obtaining cost estimates for prototyping, marketing, and production. Many companies required substantial financial commitments that exceeded my budget. Later, I found Michael & Hope via LinkedIn and contacted them regarding prototyping costs. We arranged a video meeting where they outlined their company, Go Vertical ICM, and the processes and programs they offer for inventors. Based on previous experiences, I approached this opportunity cautiously. Go Vertical ICM presented a structured plan designed to assist inventors in building a foundation for product development, which differed from the prototype-focused approach of other companies. After learning about Go Vertical ICM’s business plan tailored to my project, I decided to proceed with their services. As of now, a Hitch Hiker prototype is in development, and the business plan provided by Go Vertical ICM aligns with both my objectives and budget. Throughout this process, Go Vertical ICM has offered guidance and participated in ongoing collaboration. For inventors seeking direction, Go Vertical ICM offers more than prototyping; they provide support for broader project development.

Joe Schaufele

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I have been working with Michael and Hope for about 3 years now and what I have learned mostly is thinking outside the box plus having patience and trusting the process. Even when there is frustration with the process, Hope will go above and beyond with explaining the steps to make them as clear as possible so you are comfortable moving forward. I have come to respect their ideas and suggestions and also value the commitment of Michael and Hope and their team to making my patent idea a success.
Thank you, Kirsten

Kirsten Wilkin

Kelly Yabsley
Working with Michael & Hope has been wonderful. It has taken me years to find a manufacturer to help produce my new product, and when I was at the point of almost throwing in the towel, I was introduced to Michael & Hope. The process with them has been seamless, from finding the manufacturer to helping point me in the right direction for packaging design, barcodes, trademark applications, product shipping, etc. They have helped guide me through a whole new world that I had absolutely zero experience in. Hope has been the one working closely with me, and I’ve really appreciated her insights, knowledge, patience, and support, as well as her quick responses and follow-ups. Her guidance has helped me to finally get my product made and given me the ability to make my dream a reality.

Kelly Yabsley

Is Go Vertical ICM the Right Partner for Your Product?

We work best with founders and teams who are serious about building, not just exploring ideas.
We’re a strong fit if:

What We’ve Done for Founders & Innovation Teams

Whether you’re navigating FDA regulations or choosing the right manufacturer, our expert team is here to make your path simpler.

MedTech / Device

A medical device project where Go Vertical ICM developed a phased development roadmap, feasibility assessment and early regulatory path, enabling the team to justify investment and advance to prototyping.

Consumer / Industrial Product

A consumer product where we structured technical options, defined cost and timeline ranges, and prepared the team to brief manufacturing partners with clarity.

Femtech

A women’s health / Femtech innovation where we evaluated Patentability, manufacturability context, risk, cost and regulatory considerations, and designed a development strategy suitable for investors and partners, which successful lead to partnerships agreements

Ready to See if Your Product Is Investor-Ready?

Start with the Strategic Discovery Program and leave with a clear, evidence-based roadmap, risk profile and development plan you can share with investors, partners and your internal team.

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