Why Most Product Ideas Never Make It to Market
You’ve got a great idea—one that could change the game, disrupt an industry, or solve a major problem.
But here’s the reality:
95% of new product ideas fail before they ever hit the market.
Most inventors waste time & money on the wrong steps.
Prototyping & Commercialization mistakes can cost thousands of dollars.
The biggest problem? Most innovators don’t have a clear roadmap.
At Go Vertical ICM, we’ve worked with hundreds of entrepreneurs, startups, and product developers—and we’ve seen the same costly mistakes over and over again.
That’s why we created The Product Development Roadmap —a step-by-step guide to turning your idea into a real, market-ready product.
Download the roadmap now and get a proven process to bring your idea to life:
Why You Need a Product Development Roadmap
Most inventors fail not because of bad ideas, but because they don’t follow the right process.
Here’s what happens when you don’t have a roadmap:
❌ You spend months (or years) stuck in the idea stage.
❌ You waste thousands of dollars on unnecessary steps.
❌ You struggle to get investors, manufacturers, or funding.
Without a roadmap, you’re guessing—and guessing leads to mistakes, delays, and lost opportunities.
The right process eliminates uncertainty.
That’s why we designed The Product Development Roadmap—to give you a proven, structured approach to take your idea from concept to reality.
Get instant access to the roadmap here:
What’s Inside the Product Development Roadmap?
This guide walks you through every critical phase of product development, including:
✅ Step 1: Idea Validation – How to test your idea before investing resources.
✅ Step 2: Prototyping – What type of prototype do you need? How to build it cost-effectively.
✅ Step 3: Manufacturing – How to find the right manufacturer and avoid costly mistakes.
✅ Step 4: Commercialization – How to take your product to market the right way.
✅ Step 5: Funding & Scaling – How to attract investors and scale efficiently.
Each step includes expert insights, real-world examples, and actionable strategies you can apply immediately.
Who Is This Guide For?
This roadmap is for:
Inventors & Entrepreneurs – If you have an idea but don’t know what comes next.
Startup Founders – If you need to develop a product but don’t want to waste money.
Hardware Innovators & Product Designers – If you’re looking to prototype, manufacture, and launch.
If you want to turn your idea into a real, profitable product, this roadmap is for you.
Download it here and start making progress today:
Want expert insights? Let’s schedule a free 15-minute strategy call to discuss your next move.
