Inspired by Kelly Yabsley’s Founder Journey with Messy Baby
Launching a consumer product isn’t just about having a great idea. It’s about navigating a maze of sourcing, patents, sampling, and shipping, often in an unfamiliar language. For first-time founders, that journey can be overwhelming, expensive, and lonely.
That’s exactly what Kelly Yabsley, founder of Messy Baby, shared in her recent feature with Authority Magazine. After years of trying to bring her vision to life, Kelly was finally introduced to a sourcing and product development partner she could trust.
Her words?
“Having them to hold my hand has been game-changing.”
We’re honored to say: that partner was Go Vertical ICM.
Why Founders Like Kelly Choose Go Vertical
At Go Vertical ICM, we specialize in structured product development for first-time founders. We don’t just drop you into a supplier database or connect you to freelancers. We build with you, offering:
✅ IP support (patents, trademarks, strategy)
✅ Global sourcing from vetted manufacturers
✅ Sampling & quality control coordination
✅ Shipping, packaging, and import logistics
✅ Commercialization pathways that match your budget and bandwidth
Founders like Kelly don’t come from manufacturing. They come with a vision — and a need for a team that gets it.
What Makes Our Approach Different?
We created the Creation Accelerator Program (CAP) to make product development more human, more transparent, and more sustainable.
- No bloated retainers
- No mystery quotes
- No skipping steps
Just a clear, monthly path from concept to creation, with people who genuinely care about your outcome.
Building Messy Baby: A Case in Point
Kelly’s journey with Messy Baby didn’t start with a perfect prototype or a warehouse deal. It started with a pain point, the everyday mess of parenting, and a clever, practical idea to solve it.
Through structured sourcing, careful vendor matching, and quality checkpoints, we helped her build something real, and scalable.
Her feature in Authority Magazine is a reminder that the right support system doesn’t just help you build a product.
It helps you stay the course.
Final Word: You Don’t Have to Go It Alone
If you’re sitting on a product idea that could improve lives, even in a small way, but you feel stuck, unsure, or overwhelmed, you’re not behind.
You’re just one good system away from momentum.
We’re here to be that system.
🔗 Explore CAP and see how it works
📩 Or get in touch for a quick discovery call
Let’s turn your vision into something real.
