Why Strategic Discovery Is the Missing Step in Innovation

Cost of Skipping Discovery

Innovation is often celebrated as the spark that changes everything, a new idea, a new solution, a new way of looking at the world. But the reality is more complex. For every success story, there are hundreds of innovations that never make it past the early stages. Why? Because they skipped the most critical step: […]

What Are New Product Development Services — And Do You Actually Need Them?

What Are New Product Development Services — And Do You Actually Need Them?

Bringing a new product to life is more than just having a brilliant idea. It’s about turning that idea into a functional, manufacturable, and market-ready solution. That’s where New Product Development Services come in — and why more startups, inventors, and innovation-led companies are turning to specialized partners like Go Vertical ICM to guide the way.