Business.com Feature
Our CEO, Michael, on How Founders Can Find the Right Investors
We’re pleased to share that Michael, CEO of Go Vertical ICM, was recently featured in Business.com, where he discussed how founders can identify and approach the right investors when bringing a new innovation to market.
Raising capital is often viewed as the defining milestone for early-stage companies, but as Michael explains in the article, successful fundraising begins long before the first investor meeting.
Many founders assume investors are primarily evaluating the idea. In reality, investors are evaluating execution risk
Before approaching investors, founders should be able to clearly answer key questions:
- Is the product technically feasible?
- What manufacturing pathway will support scale?
- What regulatory considerations shape the timeline?
- What milestones demonstrate progress to investors?
According to Michael, the founders who raise capital most successfully are the ones who reduce uncertainty before they begin fundraising conversations.
That preparation not only strengthens the pitch but also shortens the due diligence process and builds confidence among potential investors.
At Go Vertical ICM, this philosophy is embedded in our Strategic Discovery process, where founders work through feasibility, commercialization strategy, and milestone planning before engaging investors or partners.
Read the full article on business.com here
For innovators navigating the complex path between invention and commercialization, structured clarity can make the difference between momentum and costly delays. At Go Vertical ICM, our Strategic Discovery program helps founders and innovators evaluate feasibility, manufacturing pathways, regulatory considerations, and commercialization strategy before committing significant resources. The result is a clear execution roadmap designed to reduce uncertainty and accelerate progress toward market readiness.
Learn more about Strategic Discovery here
